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Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months'

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The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. 0 Comments

Inside Google's Debate Over Search Retargeting

Google Adwords Remarketing

Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? 0 Comments