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Justifying Your Spend – Getting SEO Buy-In

money-seo-spend

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

Luxury

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. 0 Comments

Is Your Website Bass Ackwards?

Ass Backwards

Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks. Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks. 0 Comments

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. 0 Comments

Guilty, Hopeful, Clueless Marketers and the Need for Change - #SESCHI 2011 Keynote

mikel-chertudi-ses-chicago-2011

Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. 0 Comments

Time and Money: Small Businesses Have Little of Each

By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. 0 Comments

Super Searchers on Wall Street

Super Searchers on Wall Street reveals the techniques and tricks used by professional investment researchers to score winning returns and avoid financial disasters. Super Searchers on Wall Street reveals the techniques and tricks used by professional investment researchers to score winning returns and avoid financial disasters. 0 Comments