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Google Killed 350 Million 'Bad Ads' in 2013

Busting Bad Advertising Practices in 2013

In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. 0 Comments

Click Fraud Not Dead Yet

The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. 0 Comments

Google, Yahoo Speaking More Freely on Click Fraud

With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. 0 Comments

Yahoo Steps Up Click Fraud Efforts

A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. 0 Comments

Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web: Kanoodle Kontext to Rival AdSense - Large Companies Using Pay Per Click - Adsense As Pay for Inclusion? - Thoughts from the Search Engine Strategies Conference - Google AdSense: Disqualified for Invalid Clicks - Google Apologizes - Google Tracking Clicks - Kanoodle Lands Major Investor Links to this week's topics from search engine forums across the web: Kanoodle Kontext to Rival AdSense - Large Companies Using Pay Per Click - Adsense As Pay for Inclusion? - Thoughts from the Search Engine Strategies Conference - Google AdSense: Disqualified for Invalid Clicks - Google Apologizes - Google Tracking Clicks - Kanoodle Lands Major Investor 0 Comments