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3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

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Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

Using HARO to Create Fresh, Compelling Content

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Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source. Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source. 0 Comments

The Quick Guide to Developing Customer Personas

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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. 0 Comments

How to Land an Internship in Search

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An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. 0 Comments

Research & Thought Leadership: Top 10 Content Creation Ideas

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It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. 0 Comments

Super Searchers on Wall Street

Super Searchers on Wall Street reveals the techniques and tricks used by professional investment researchers to score winning returns and avoid financial disasters. Super Searchers on Wall Street reveals the techniques and tricks used by professional investment researchers to score winning returns and avoid financial disasters. 0 Comments