Articles on internet use in China

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Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

Major Search Engines and Directories

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When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

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A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. 0 Comments

Advertising on Amazon: 3 Winning Channels

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Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

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One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

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Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Google Stops Warning China Searchers About Dangerous Keywords

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Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be interrupted. Such warnings ceased in early December. Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be interrupted. Such warnings ceased in early December. 0 Comments

How to Create Websites Optimized for Mobile

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If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. 0 Comments

The Growing Importance of International Mobile Search

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For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies. 0 Comments

2012 London Olympics: How the World Was Searching

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Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. 0 Comments

Inbound Marketing in Various Languages

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The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. 0 Comments

How to Run Foreign Language PPC Campaigns

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Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. 0 Comments

World IPv6 Launch: What it Means for Content Owners & SEO

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IPv6 rollout has been a long time coming, but that is going to change in a big way for top Internet companies that include Google, Yahoo, Microsoft's Bing, Facebook, and many others. Today they switch on permanent support for the new protocol. IPv6 rollout has been a long time coming, but that is going to change in a big way for top Internet companies that include Google, Yahoo, Microsoft's Bing, Facebook, and many others. Today they switch on permanent support for the new protocol. 0 Comments

SEO, Why You Are Doing it Wrong

Impact of the Penguin algorithmic penalty

Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. 0 Comments

Make Second Tier Search Engines Part of Your Lead Generation Strategy

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Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. 0 Comments

Baidu Paid & Organic Search Starter Guide

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How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. 0 Comments