Articles on Internet marketing

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Your Guide to 301 Redirects for SEO

301-redirect-canonical

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. 0 Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

It Takes a Village – or at Least a Team - to Build Successful Websites and Apps

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Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning. It is efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning. 0 Comments

37 SEO Experts You Should Be Following on Twitter

SEO

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

Internet Marketing for 2020

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A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. 0 Comments

8 Free Must-Attend Networking Events at ClickZ Live San Francisco

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Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. 0 Comments

4 Amazing Things You Simply Must Know About Sensational Headlines

Headline Preferences and Clarity

If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines. Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines? 0 Comments

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

The Evolution of Audience Targeting: 3 Opportunities for Marketers

Audience Targeting

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

10 Shocking Facts About Content Marketing Today

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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

Keeping Your Head Above Water in the Google Lagoon

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Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Keeping up with Google can be almost a full-time job, but here are some tips to help you stay abreast of the changes to Google's methods. 0 Comments

Google Slaps Marketing Company Portent for Unnatural Links

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Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. 0 Comments

How to Create Your Own Awards Show & Come Out an SEO Winner

Stephen Colbert Awards

Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

Team

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments