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SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

sopa-blackout

Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how you can join the #StopSOPA movement. 0 Comments

Online Marketing Fundamentals For New Professionals, Part 1

SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. 0 Comments

Will Search Marketers Change Their Spots?

Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. 0 Comments