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An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

Sales Marketing and ROI

The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. Businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. 0 Comments

U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

hotel-bookings-ecosystem

Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. 0 Comments