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#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

As Seen on TV

If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. 0 Comments

Internet Marketing for 2020

im-2020

A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. 0 Comments

Chasing Google Changes to Authors and HTTPS

horse-racing-google

In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Google Patent Aims to Use TV as a Signal in its Search Algorithm

shutterstock-135287432

A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. 0 Comments

The NSA Has a Hush-Hush Google-Like Search Engine

nsa

The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata. ICREACH is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata. 0 Comments

What to Include (& Leave Off) Your Homepage

homepage-structure

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time. 0 Comments

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again

my-nazi-orgy-with-f1-boss

The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs". The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs". 0 Comments

4 Amazing Things You Simply Must Know About Sensational Headlines

Headline Preferences and Clarity

If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines. Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines? 0 Comments

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

Uses Flash. May not work on your device

Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. 0 Comments

Google Panda: Understanding the Technical Inner Workings

Google Panda Patent image

How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

10 Shocking Facts About Content Marketing Today

content-marketing-shockers

Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

Key Takeaways From 5 A/B Tests With Significant Results

A-B Tesing

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why. A/B testing is an ongoing process to extract the maximum conversion rate. Sometimes small changes can yield significant results. Here are five examples. 0 Comments

Yandex's Sibir Reverse Image Search Technology is Pure Awesome

How Yandex CBIR Works

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users. Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. 0 Comments

China Blocks Google Ahead of Tiananmen Square 25th Anniversary

Tiananmen Square

As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing. 0 Comments

Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites

Maria Belen Rodriguez Blurred Google Image Search

A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.” A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.” 0 Comments

Fundamental Elements of Effective User Personas

brain-scan

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. 0 Comments