Articles on Interactive Advertising Bureau (IAB)

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Mobile Ad Revenues Soar as Search and Directories Flatten Out

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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

Why Pixels Matter & 3 Things You Should Watch For

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Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them. Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them. 0 Comments

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. 0 Comments

Search Engine Marketing and Branding Challenges

Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? 0 Comments

Search Engine Marketing and Branding Challenges

Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? 0 Comments

Search Engine Standards, Please!

Search engines should set standards and adhere to them, say webmasters, advertisers and a senior attorney for the Federal Trade Commission. Uniform standards would serve both web site owners and searchers. Search engines should set standards and adhere to them, say webmasters, advertisers and a senior attorney for the Federal Trade Commission. Uniform standards would serve both web site owners and searchers. 0 Comments