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Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

Top Ad Formats 2012-2013

Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. 0 Comments

Yandex & Google: A Big Change for Russia's Display Ad Market

Yandex Real-time Bidding Joins with Google DoubleClick

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. 0 Comments

Search Revenues Hit $8.7 Billion in First Half of 2013

Historical Revenue First Half of 2013

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

Google Active View Format Gets Accreditation

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Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. 0 Comments

Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

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Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his order in the firm's patent litigation with Oracle. Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his order in the firm's patent litigation with Oracle. 0 Comments

Internet Ad Revenue Hits Record $8.4 Billion in Q1

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The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. 0 Comments

Google Adds AdMob Mobile App Inventory to AdWords

adwords-mobile-apps

Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. 0 Comments

AOL, Microsoft, Yahoo Kick Off Display Ad Deal

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The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality? 0 Comments

Will Local Make up 70% of Mobile Ad Spending?

Local vs National Ad Spend in Mobile

The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. 0 Comments

SearchDay | Getting the Most Out of Your SEM Agency

Today's search engine marketing news and opinion: Getting the Most Out of Your SEM Agency; How Keywords Help Determine Site Architecture; IAB Report: Internet Advertising Down, Search Ads Up First Half 2009; and more. Today's search engine marketing news and opinion: Getting the Most Out of Your SEM Agency; How Keywords Help Determine Site Architecture; IAB Report: Internet Advertising Down, Search Ads Up First Half 2009; and more. 0 Comments

Search Can Provide Brand Lift, Study Finds

For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on branding into search. Now a new study gives both parties ammunition to say search can build branding. For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on branding into search. Now a new study gives both parties ammunition to say search can build branding. 0 Comments