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Android Wear: Google Reveals New Wearable Tech

Android Wear is a platform designed for smartwatches

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. 0 Comments

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

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Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically. Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically. 0 Comments

YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift

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Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. 0 Comments

Judge Allows 'No Poaching' Lawsuit Against Google to Proceed

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A California judge has denied a motion to dismiss a class action lawsuit from employees alleging that a group of seven high profile tech companies, including Google and Apple, conspired in a "no poaching" deal, limiting worker salaries and mobility. A California judge has denied a motion to dismiss a class action lawsuit from employees alleging that a group of seven high profile tech companies, including Google and Apple, conspired in a "no poaching" deal, limiting worker salaries and mobility. 0 Comments

Google and Intel Partnering for Atom-Powered Androids

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Google has announced a partnership with Intel. The two companies will work together to tune Android’s architecture to the next generation of Intel Atom processors. Initial Atom-powered Android devices will be released in the first half of 2012. Google has announced a partnership with Intel. The two companies will work together to tune Android’s architecture to the next generation of Intel Atom processors. Initial Atom-powered Android devices will be released in the first half of 2012. 0 Comments