Articles on integrated marketing strategy

RSS

A True Integrated Marketing Framework

integrate

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

What Does Google's Link Schemes Update Mean for Guest Posting?

Google's New Guest Posting Guidelines

Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we're going about it wrong. Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we're going about it wrong. 0 Comments

SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

mike-grehan-matt-cutts-ses-sf-2012

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss. 0 Comments

Nextag’s Fatal Sense of Google Entitlement

convection-over-google

Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at times miserable, and above all bloody hard work.” 0 Comments

Should the Government Decide Where You Rank at Google?

google-good-evil

Top rankings at Google should be seen as a bonus in your overall marketing strategy not an inherent right. Although Google's halo slipped a long time ago, Yelp, Nextag, or the government saying Google is a competitive threat is largely misconstrued. Top rankings at Google should be seen as a bonus in your overall marketing strategy not an inherent right. Although Google's halo slipped a long time ago, Yelp, Nextag, or the government saying Google is a competitive threat is largely misconstrued. 0 Comments