Articles on Integrated marketing

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How to Easily Scale Content Creation

content-creation

With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? 0 Comments

The Evolution of Audience Targeting: 3 Opportunities for Marketers

Audience Targeting

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Paid and Organic Overlap 2010-2014

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments

A True Integrated Marketing Framework

integrate

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

6 Tips for Leaving Your Marketing Bubble

Bubble

Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here's some advice on how to do it. Make this the year you break free of your marketing bubble and move toward integration, both for yourself and your agency. Here's advice on how to do it. 0 Comments

An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

Sales Marketing and ROI

The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. Businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy. 0 Comments

Converged Media in Marketing Starts With Breaking Down Silos

Impact of Converged Media SES San Francisco Keynote Panel

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. 0 Comments

SearchDay | My Cheese Just Moved

Today's search engine marketing news and opinion: My Cheese Just Moved; Link Marketing for Travel and Tourism Businesses; PPC Integration, Part 1: Integrating PPC with E-mail; and more. Today's search engine marketing news and opinion: My Cheese Just Moved; Link Marketing for Travel and Tourism Businesses; PPC Integration, Part 1: Integrating PPC with E-mail; and more. 0 Comments