Articles on Insights

RSS

The Pros and Cons of Big Data Democratization

Liberal Conservative Road Signs

Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. 0 Comments

6 AdWords Enhancements Offer More Insights, Efficiency

adwords-impression-share-for-search-display

Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. 0 Comments

5 Ways to Make Web Analytics Data More Insightful

what-can-i-do

Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. 0 Comments