Articles on Innovation

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How a Standard of Practice Can Make Your Search Agency Better

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Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion. Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

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All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

Google Closing Down Labs

Google Labs

Google has announced that its Labs project, an incubation chamber that spawned Gmail, Goggles, Maps, Reader, and other products, will be shut down. The closure of Labs indicates a stronger commitment to a far narrower lineup of projects. Google has announced that its Labs project, an incubation chamber that spawned Gmail, Goggles, Maps, Reader, and other products, will be shut down. The closure of Labs indicates a stronger commitment to a far narrower lineup of projects. 0 Comments

Is Search Innovative?

Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. 0 Comments