Articles on Inktomi

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Yahoo Wants Back in the Search Game

Yahoo

Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft. Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft. 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

Major Search Engines and Directories

Google Bing Yahoo

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

Why Google Beat Inktomi: the Inside Story From Former Engineer

inktomi-mug

Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story. Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story. 0 Comments

Why is Russia's Yandex the Fastest Growing Search Engine?

Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? 0 Comments

International Social Media Strategy: One Size Does Not Fit All

While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. 0 Comments

Google's Path to Domination

And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. And today, Microsoft is trying to do the same thing Yahoo failed at five years ago. Think it'll work this time? And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. And today, Microsoft is trying to do the same thing Yahoo failed at five years ago. Think it'll work this time? 0 Comments

A Gloomy Searchonomic Forecast

Freakonomics reigns as Yahoo decides whether to throw in the search engine towel. Here's why it's all over if Yahoo does. Freakonomics reigns as Yahoo decides whether to throw in the search engine towel. Here's why it's all over if Yahoo does. 0 Comments

How Search Engines Work

google-remarketing-magnifying-glass

How search engines work, including the difference between crawler-based search engines and human-powered directories. Explanation of what a spider is and how it crawls web pages. How search engines work, including the difference between crawler-based search engines and human-powered directories. Explanation of what a spider is and how it crawls web pages. 0 Comments