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A Closer Look at Pay-per-Call Search Marketing

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. 0 Comments

A Closer Look at Pay-per-Call Search Marketing

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. 0 Comments

Search Advertising that Makes the Phone Ring

There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. 0 Comments

Pay-Per-Call: A New Avenue for Search Marketers

Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local search marketing revolution because they don't have a web site. Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local search marketing revolution because they don't have a web site. 0 Comments