Articles on informational queries

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SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

information-carousel

Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. 0 Comments

Google Tests 'Explore More' Option in Knowledge Graph Search Results

Google Knowledge Graph Expands

A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic, displaying additional options around the query just below the search bar, in addition to the info box in the right sidebar. A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic, displaying additional options around the query just below the search bar, in addition to the info box in the right sidebar. 0 Comments

3 More Studies Examine Wikipedia’s Page 1 Google Rankings

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Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. 0 Comments

Advanced Keyword Modeling: How to Calculate Success on Google & Bing

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Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. 0 Comments

Small Business and Search: Where's the Return?

Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. 0 Comments