Articles on Information Architecture

RSS

Sitemaps & SEO: An Introductory Guide

Google Webmaster Tools Submit Sitemap

Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here's a walk-through of the initial first steps of how to create and submit your sitemaps. Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here's a walk-through of the initial first steps of how to create and submit your sitemaps. 0 Comments

Website Redesign? Get Some SEO Consultation Before You Launch

ducksinarow

When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. 0 Comments

SEO & Website Redesign: Relaunching Without Losing Sleep

SEO & Website Redesign Relaunching Without Losing Sleep

Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. If you're looking to redesign or relaunch your website, you have to keep SEO in mind. Here's how to launch successfully and ensure continued success. Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. If you're looking to redesign or relaunch your website, you have to keep SEO in mind. Here's how to launch successfully and ensure continued success. 0 Comments

How to Conduct a Technical SEO Site Audit

technicalseo

After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines. After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines. 0 Comments

9 Pro Tips for Developing a Killer Internal Link Structure

internal-linking

Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get just as much SEO value from internal links placed on high-value pages on your site as you can from inbound links. Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get just as much SEO value from internal links placed on high-value pages on your site as you can from inbound links. 0 Comments

5 Must-Have SEO Skills

5 Must Have SEO Skills

On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing. On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing. 0 Comments

Designing an SEO Friendly URL Structure

The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! 0 Comments

How to Create Site Information Architecture

Information architecture is the blueprint of your website. It helps users and search engines find your content. Here's your all-in-one guide to good information architecture. Information architecture is the blueprint of your website. It helps users and search engines find your content. Here's your all-in-one guide to good information architecture. 0 Comments

7 Questions for Conducting an SEO Site Review

Mark Jackson offers tips for performing a professional site review and invites you to submit your own site for a complimentary review on SEW. Mark Jackson offers tips for performing a professional site review and invites you to submit your own site for a complimentary review on SEW. 0 Comments

Five Fundamental Questions of Keyword Research

Keyword research and analysis are fundamental areas of organic search engine optimization, but this aspect of SEO tends to get overlooked. Mark Jackson reviews five fundamental questions to ask of your site when performing keyword research. Keyword research and analysis are fundamental areas of organic search engine optimization, but this aspect of SEO tends to get overlooked. Mark Jackson reviews five fundamental questions to ask of your site when performing keyword research. 0 Comments

Web Site Architecture Structured for Success

Proper search engine optimization is not voodoo -- search engines read text. There are many ways to create quality text for both human visitors and search spiders indexing your site. Mark Jackson reviews the benefits of creating a search engine friendly Information Architecture prior to Web site construction. Proper search engine optimization is not voodoo -- search engines read text. There are many ways to create quality text for both human visitors and search spiders indexing your site. Mark Jackson reviews the benefits of creating a search engine friendly Information Architecture prior to Web site construction. 0 Comments

Rules of Engagement: Creating Effective Content

Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. 0 Comments

A Plea to Stop Treating SEO as an Afterthought

When should you think about search engine optimization? The answer is simple: before, during, and after design and development. Organic Search expert Mark Jackson covers the things you need to consider when starting down the SEO road. When should you think about search engine optimization? The answer is simple: before, during, and after design and development. Organic Search expert Mark Jackson covers the things you need to consider when starting down the SEO road. 0 Comments

An Introduction to SEO Best Practices

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. 0 Comments

An Introduction to SEO Best Practices

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. 0 Comments

Information Wants to be Found

A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn't be the case, writes respected information architecture guru Peter Morville in a new book. A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn't be the case, writes respected information architecture guru Peter Morville in a new book. 0 Comments