Articles on Impression

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Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

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Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

Testing Google’s Recommended Display Ramp-Up Strategy

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Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. 0 Comments

How to Conduct a PPC Audit in 5 Minutes

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Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good idea of where and why your performance might be suffering, or even just to find areas for improvement. Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good idea of where and why your performance might be suffering, or even just to find areas for improvement. 0 Comments

How to Focus Your PPC Analysis & Optimization

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With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. 0 Comments

How to Avoid 7 PPC Analysis Pitfalls

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Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. 0 Comments

AdWords Search and Display Networks Will Soon Get Impression Share Metrics

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Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. 0 Comments

Google Display Network Continues Evolution With 4 New Features

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This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four features that increase the transparency in display buying, and provide advertisers improved ways to optimize their programs. This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four features that increase the transparency in display buying, and provide advertisers improved ways to optimize their programs. 0 Comments