Articles on Implicit Memory

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Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

Study finds Recall 2x Higher on Ads that Run on both TV and YouTube

A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second ads. A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second ads. 0 Comments