Articles on IgnitionOne

RSS

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

mobile-paid-search-us-ignitionone

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

holiday-shopping-adobe

The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. 0 Comments

U.S. Paid Search Spend Continues Rising in Q3 2013

arrow-riding-man

Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. 0 Comments

Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

mobile-ppc-ignitionone-q2-2013

Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

bid-mouse

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

Marin Software Files for IPO

forrester-wave-bid-management

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. 0 Comments

Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

google-paid-search-q3

Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers. Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers. 0 Comments

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges

brazil25

IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy. IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy. 0 Comments

Paid Search Growth Slows, Mobile Spikes in Q2 2012

ignitionone-paid-search-spend-q2-2012

Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google Shopping

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

rkg-google-product-listing-ads-share

Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. 0 Comments

Paid Search, Mobile Spending Increase in Q1 2012

overall-spend-roi-adobe-q1-2012

Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. 0 Comments

Future of SEO: Change, Convergence, Collaboration

collaboration-seo

The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. 0 Comments