Articles on Identity

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Are You Competing with Your Own Business Identity?

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As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. 0 Comments

Checking-in on Your Local Listings Across Growing LBS Apps

Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. 0 Comments