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Google Analytics Combines Data From All Devices; Renames Visits, Visitors

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Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. 0 Comments

Google Testing In-Store Conversions Tied to AdWords Ads

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Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords." Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords." 0 Comments