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How New gTLDs Fare in Search Marketing [Research]

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Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

Google Pays $18.6 Million Applying for 101 New gTLDs

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ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for .bing, while Yahoo seeks .yahoo. ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for .bing, while Yahoo seeks .yahoo. 0 Comments

Google Bids on New gTLDs .google, .youtube., .lol & More

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While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on their connections to existing Google products. While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on their connections to existing Google products. 0 Comments

Adult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry

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Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations related to the controversial TLD. Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations related to the controversial TLD. 0 Comments

Navigational Search: Turn Right at the Big Chicken

When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy. When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy. 0 Comments

.biz Domain Begins Preregistrations

The first of the new top level domains is open for business, sort of. Trademark holders can now officially lay claim to a .biz domain. But just to be confusing, registering a claim doesn't guarantee that you will get the domain name of your choice. The first of the new top level domains is open for business, sort of. Trademark holders can now officially lay claim to a .biz domain. But just to be confusing, registering a claim doesn't guarantee that you will get the domain name of your choice. 0 Comments

.biz Domain Begins Preregistrations

The first of the new top level domains is open for business, sort of. Trademark holders can now officially lay claim to a .biz domain. But just to be confusing, registering a claim doesn't guarantee that you will get the domain name of your choice. The first of the new top level domains is open for business, sort of. Trademark holders can now officially lay claim to a .biz domain. But just to be confusing, registering a claim doesn't guarantee that you will get the domain name of your choice. 0 Comments

New Non-ICANN Domains Available, But Be Cautious

New.net has rolled out 20 new top level domains, such as .xxx and .tech. However, these domains have not been approved by ICANN, so they will not work unless you've either configured your browser to work with them or your network connection has been configured for you. Consequently, they are also likely to pose problems for search engines spiders. New.net has rolled out 20 new top level domains, such as .xxx and .tech. However, these domains have not been approved by ICANN, so they will not work unless you've either configured your browser to work with them or your network connection has been configured for you. Consequently, they are also likely to pose problems for search engines spiders. 0 Comments

New Domain Names Coming

Yes, it looks like new top level domain names may finally be coming -- but what they will be, how they will be assigned, and whether they will actually be used remains undecided. So, don't panic. Yes, it looks like new top level domain names may finally be coming -- but what they will be, how they will be assigned, and whether they will actually be used remains undecided. So, don't panic. 0 Comments

Longer Domain Names Arrive

Several domain name registrars are now selling names of up to 63 characters long (67 if you include the .com, .net or .org portions), which has sparked a wave of speculation that these longer names pose new opportunities with search engines. I've been flooded with questions on this subject, so here's a look at the issues involved. Several domain name registrars are now selling names of up to 63 characters long (67 if you include the .com, .net or .org portions), which has sparked a wave of speculation that these longer names pose new opportunities with search engines. I've been flooded with questions on this subject, so here's a look at the issues involved. 0 Comments