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24-Hour Breakdown of Searches on Black Friday and Cyber Monday

black-friday-cyber-monday-search

Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads. 0 Comments

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

Mike Grehan

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. 0 Comments

Digital Data Trends – Search, Social, & Content Fusion

Key 2014 Digital Marketing Trends

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. 0 Comments

The Correlation Between SEO Success, Budget & Your Executives' Attitude [Data]

Executive Buy-in and High Achieving SEOs

Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

big-data-action

When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. 0 Comments

How to Deal With Search Marketing Burnout

Keyboard on fire

It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let's define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion. It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let's define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion. 0 Comments

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

structured-data-image

As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. 0 Comments

What You Need to Know About Marketing Automation

Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. 0 Comments

How to Successfully Launch a New Website & Refresh Your Brand

rocketlaunch2

Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. 0 Comments

2012 Analytics Year in Review & Predictions for 2013

the-future-next-exit

Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

ibm-cyber-monday

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. 0 Comments

Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

ibm-2012-holiday-benchmark-reports-united-states

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. 0 Comments

Google Warns of Upcoming Exact Match Domain Algorithm Change

matt-cutts-domain-match-tweet

A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. 0 Comments

12 Perspectives on How B2B SEO Can Better Support PR & Communications

Financial and practical support

Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort. Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort. 0 Comments

Facebook Buys 750 IBM Patents to Defend Against Yahoo

Facebook

In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from rival Yahoo, Facebook has bought 750 patents cover technologies relating to software and networking. In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from rival Yahoo, Facebook has bought 750 patents cover technologies relating to software and networking. 0 Comments

IBM Assigns Over 200 Patents to Google

ibm-logo

IBM has agreed to a deal that will see the company assign more than 200 patents to Google. Patents include filings related to rendering pages, analyzing large-scale indexes, VOIP platforms, voice-activated search and social-networking technologies. IBM has agreed to a deal that will see the company assign more than 200 patents to Google. Patents include filings related to rendering pages, analyzing large-scale indexes, VOIP platforms, voice-activated search and social-networking technologies. 0 Comments

Brand Google+ Pages Showing up in Search Results (SERPs)

Google Plus in SERPs

Many of the world’s most well known brands have created a Google+ Page as the majority now have a presence according to BrightEdge. However, the total number of fans among the top 100 brands Google+ Page totals just 222,000 combined. Many of the world’s most well known brands have created a Google+ Page as the majority now have a presence according to BrightEdge. However, the total number of fans among the top 100 brands Google+ Page totals just 222,000 combined. 0 Comments

Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History

cyber-monday-nov-28-2011

Cyber Monday 2011 online spending in the U.S. topped $1.25 billion, walloping Cyber Monday 2010 by up to 33 percent, according to industry analyst reports. Mobile traffic and sales as well as average order values, also made big gains. Cyber Monday 2011 online spending in the U.S. topped $1.25 billion, walloping Cyber Monday 2010 by up to 33 percent, according to industry analyst reports. Mobile traffic and sales as well as average order values, also made big gains. 0 Comments

Shoppers Research Deals via Mobile and Online Ahead of 2011 Black Friday Sales

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As Black Friday, Thanksgiving Day, and holiday season (to date) online spending stats pour in, paid search walloped social as a source of spending traffic and shoppers again took to the web early, scooping deals ahead of the high street sales. As Black Friday, Thanksgiving Day, and holiday season (to date) online spending stats pour in, paid search walloped social as a source of spending traffic and shoppers again took to the web early, scooping deals ahead of the high street sales. 0 Comments

'Not Provided' Search Numbers Rising, Where Will They Stop?

percent-of-google-organic-traffic-not-provided

When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are now emerging and if they don't stop increasing soon, the complaints could be founded. When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are now emerging and if they don't stop increasing soon, the complaints could be founded. 0 Comments