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Google’s Mobile World & Vision for 2012

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As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. 0 Comments

How to Take Advantage of Apple’s Rise to Mobile Market Dominance

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Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers. Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers. 0 Comments

10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths

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Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. 0 Comments

Will Local Make up 70% of Mobile Ad Spending?

Local vs National Ad Spend in Mobile

The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending. 0 Comments