Articles on IAB

RSS

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

Top Ad Formats 2012-2013

Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. 0 Comments

IAB Tackles Native Advertising Standards as FTC Investigates

new-iab-logo

The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. 0 Comments

Search Revenues Hit $8.7 Billion in First Half of 2013

Historical Revenue First Half of 2013

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. 0 Comments

Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

global-mobile-ad-revenue-share-by-format-iab-2013

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. 0 Comments

Yahoo Debuts New Ad Format in News Stream

Yahoo Stream Ads

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. 0 Comments

Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

top-ad-formats-2011-2012-iab

Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's report. Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's report. 0 Comments

2013 Digital Strategy Best Practices for Your Business

marketing-automation

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. 0 Comments

Internet Ad Revenue Hits Record $8.4 Billion in Q1

iab-q1revenue

The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. 0 Comments

Raising Search Standards and the Compliance Bar

New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. 0 Comments