Articles on Hypotheses

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The 7 Deadly Sins of PPC Ad Optimization

7-deadly-sins

Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. 0 Comments

Success Through Testing: Don’t Forget the Scientific Method

Test Tubes

The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. 0 Comments