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Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

Macy's homepage

A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? 0 Comments