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Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

Yahoo Wants to Buy Hulu

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Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports. Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 million on Hulu, which has been holding a secret auction to sell itself, according to reports. 0 Comments

Video Ad Views Reach Another All-Time High: 13.2 Billion in April

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The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. 0 Comments

Video Ad Views Hit All-Time High: 13 Billion

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The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month. The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month. 0 Comments

YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads

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This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in May, and 9.5 billion in April. This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in May, and 9.5 billion in April. 0 Comments

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

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"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? "Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? 0 Comments

Hulu Grew Audience by 23% Year on Year

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Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY. Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY. 0 Comments

Is Google Still Interested In Buying Hulu?

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For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, and others. Although Hulu has officially announced that a sale isn’t happening, might Google still be in the running to buy Hulu? For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, and others. Although Hulu has officially announced that a sale isn’t happening, might Google still be in the running to buy Hulu? 0 Comments

Latest Google Panda Update Favors Video, Big Brands, Google Properties

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Panda is back. Google has confirmed a new iteration happened last week, and we've got a look at the latest winners and losers following the update. This time, it appears that video content could be a factor in why sites gained or lost rankings. Panda is back. Google has confirmed a new iteration happened last week, and we've got a look at the latest winners and losers following the update. This time, it appears that video content could be a factor in why sites gained or lost rankings. 0 Comments

Google’s Hulu Bid ‘In the Range of $4 Billion’

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Google made the highest bid for streaming video site Hulu, reportedly around $4 billion, more than double what it paid for YouTube. However, Google was also bidding on some as-yet unspecified extras that didn’t meet the conditions of Hulu’s owners. Google made the highest bid for streaming video site Hulu, reportedly around $4 billion, more than double what it paid for YouTube. However, Google was also bidding on some as-yet unspecified extras that didn’t meet the conditions of Hulu’s owners. 0 Comments

Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

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Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But YouTube.com, which ranked No. 1 in August on unique viewers, wasn’t even ranked in the top 10 in video ad impressions. Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But YouTube.com, which ranked No. 1 in August on unique viewers, wasn’t even ranked in the top 10 in video ad impressions. 0 Comments

Bing for Mobile Adds Movies, Videos, Facebook Likes

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Bing has rolled out several new features to Mobile Browse, Bing’s version for smartphone and tablet browsers. The features include information about movies, a new video section, and the addition of Facebook “likes” to Bing’s search results pages. Bing has rolled out several new features to Mobile Browse, Bing’s version for smartphone and tablet browsers. The features include information about movies, a new video section, and the addition of Facebook “likes” to Bing’s search results pages. 0 Comments

Google Makes Huge Bid for Hulu Plus Licensing

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Some early details on the Hulu bidding war have been released. With bids in the $1.5 billion to $2 billion range, the top competitors are Yahoo, Amazon, and the Dish Network, but Google has reportedly made an offer for a larger-scale purchase. Some early details on the Hulu bidding war have been released. With bids in the $1.5 billion to $2 billion range, the top competitors are Yahoo, Amazon, and the Dish Network, but Google has reportedly made an offer for a larger-scale purchase. 0 Comments

Will Google Buy Hulu?

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Google is one of the front-runners in the bidding war for streaming video site Hulu, with bids expected to be anywhere from $500 million to $2 billion, according to various reports. Amazon and Yahoo are also top candidates to buy Hulu. Google is one of the front-runners in the bidding war for streaming video site Hulu, with bids expected to be anywhere from $500 million to $2 billion, according to various reports. Amazon and Yahoo are also top candidates to buy Hulu. 0 Comments

Getting Started with Online Video Analytics

Does looking at online video analytics literally make you cringe? It's time to get beyond counting ratings and views. Part one of five-part series. Does looking at online video analytics literally make you cringe? It's time to get beyond counting ratings and views. Part one of five-part series. 0 Comments