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Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

gavelandscales

Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. 0 Comments

The Big "O" -- Offshoring

Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. 0 Comments