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Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

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An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. 0 Comments

SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

Search Engine Watch and Conductor SEO Industry Survey

Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are enjoying a seat in the boardroom. Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are enjoying a seat in the boardroom. 0 Comments

How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

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Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN. Guzman gave SEW a candid preview of his presentation ahead of Conductor C3. Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN. Guzman gave SEW a candid preview of his presentation ahead of Conductor C3. 0 Comments

Lycos To Merge With USA Network

On February 9, Lycos and USA Networks announced plans to merge their various Internet and e-commerce businesses into a new company called USA/Lycos Interactive Networks. On February 9, Lycos and USA Networks announced plans to merge their various Internet and e-commerce businesses into a new company called USA/Lycos Interactive Networks. 0 Comments