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Google Launches Improved Sitelinks Search Box

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Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. 0 Comments

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

Writing Copy

The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy. 0 Comments

New Wordstream Tool Lets You Audit PPC Landing Page for Free

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WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. 0 Comments

Removing Unnatural Links by Removing Pages on Your Website

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Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here's how to do it correctly. Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here's how to do it correctly. 0 Comments

Google Penguin 2.0 Casualties: Why Sites Got Hit

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It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin. It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin. 0 Comments

Company Logos Coming to Google Search Results, Thanks to New schema.org Markup

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Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. 0 Comments

Yahoo Debuts New Ad Format in News Stream

Yahoo Stream Ads

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. 0 Comments

How to Craft Phenomenal SEO Landing Pages That Rank & Convert

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SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. 0 Comments

Link Building the Right Way in 2013

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Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google's guidelines. Follow these tips for a great start to link building in 2013 and beyond. Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google's guidelines. Follow these tips for a great start to link building in 2013 and beyond. 0 Comments

How Often Do You Optimize?

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When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize? When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you’ve finished your work, then what? How often do you optimize, or re-optimize? 0 Comments

How to Quickly Identify Duplicate Content With a Site Crawl

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This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial. This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial. 0 Comments

Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard

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Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records. Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records. 0 Comments

Bing Redesigns Image Search: Trends, Filters, Suggestions & More

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Bing has unveiled a redesigned Image Search to enhance the experience for the 7 percent of Bing searchers seeking images. With larger thumbnails, previews, trending topics and more, it’s very similar to Yahoo’s relaunch just a day earlier. Bing has unveiled a redesigned Image Search to enhance the experience for the 7 percent of Bing searchers seeking images. With larger thumbnails, previews, trending topics and more, it’s very similar to Yahoo’s relaunch just a day earlier. 0 Comments

2 Quick Ways to Perform Bad Link Archaeology

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Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem. Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem. 0 Comments

Bing Redesign Simplifies Search Results Pages

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Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings. Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar that previously contained related searches, options to refine your search and search history settings. 0 Comments

9 Pro Tips for Developing a Killer Internal Link Structure

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Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get just as much SEO value from internal links placed on high-value pages on your site as you can from inbound links. Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get just as much SEO value from internal links placed on high-value pages on your site as you can from inbound links. 0 Comments

Bing Search First to Test Facebook's New Logout Page Ad

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Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. 0 Comments

Bing Gets a New Home Page

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Bing has released a new version of their home page that removes some clutter, adds mobile-friendly elements, and moves most navigation to the explore bar. This move and other experiments may indicate that Bing HTML5 is coming soon. Bing has released a new version of their home page that removes some clutter, adds mobile-friendly elements, and moves most navigation to the explore bar. This move and other experiments may indicate that Bing HTML5 is coming soon. 0 Comments

Yahoo Content Behaviorally Targets Success

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Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since the company began using it in 2009. Seems behavior targeting has benefits. 0 Comments