Articles on Holy Grail

RSS

Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One

tom-ford-google-search-interest

What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands. What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands. 0 Comments

Google Planning New Small Business Service as Part of Local Revenue Push?

google-local

Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. 0 Comments

Android Market vs. App Store Prices: Why Android Users Pay Double [Study]

Google Android logo

Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. 0 Comments

Unified Tracking: Making Sense of Display and Search Data

Arrow Chart

The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. 0 Comments

Solve Your Call Tracking Problems Now!

Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. 0 Comments

Google Conversion Optimizer: The Best-Kept Secret in PPC?

Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. 0 Comments

A Conversation with Matthew Koll

Gary Price checks in with web search pioneer Matthew Koll, who shares his thoughts on the current and future state of the industry. Gary Price checks in with web search pioneer Matthew Koll, who shares his thoughts on the current and future state of the industry. 0 Comments

Searching Inside Of Images

The Holy Grail of image searching is to actually "see" what images are about, rather than understanding them based only on the words appearing around them. A new generation of multimedia search tools aims to change this. The Holy Grail of image searching is to actually "see" what images are about, rather than understanding them based only on the words appearing around them. A new generation of multimedia search tools aims to change this. 0 Comments

He Said What? Clinton Video Search Available

It seemed everyone had copies of the Starr Report posted online last month, which was great in terms of accessibility. But what really impressed me was the ability to search through portions of President Clinton's video testimony at AltaVista. It seemed everyone had copies of the Starr Report posted online last month, which was great in terms of accessibility. But what really impressed me was the ability to search through portions of President Clinton's video testimony at AltaVista. 0 Comments