Articles on holiday shopping season

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Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. 0 Comments

Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

Golden Opportunity

January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. 0 Comments

4 Ways to Expand PLA Success in 2014

Google PLAs Local Availability and Storefront

Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. Google Product Listing Ads have become a key component of driving online sales, so the time to capitalize is now. As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. 0 Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

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Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. 0 Comments

Cyber Monday Optimization Checklist

Indexed Google Search Queries for Free Shipping Q4 2012

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. 0 Comments

Mobile Search in the Age of Holiday Shopping Insanity

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As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The short answer: Most aren't. But it can be done. As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The short answer: Most aren't. But it can be done. 0 Comments

Holiday Season Search Trends of Top U.S. Retail Brands

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With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. 0 Comments

Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features

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Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor. 0 Comments

3 Steps to Happy Holiday SEM Returns

Retail Demand Curve for Holidays 2007 to 1020

For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year. 0 Comments

In-house SEO Roles Grow Among Internet Retailer Top 500

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Conductor study reveals that the number of Internet Retailer's Top 500 Companies with at least one In-house SEO role jumps by 24% in the 7 months before Thanksgiving 2010. Nearly half of those counted, increased the size of their SEO teams. Conductor study reveals that the number of Internet Retailer's Top 500 Companies with at least one In-house SEO role jumps by 24% in the 7 months before Thanksgiving 2010. Nearly half of those counted, increased the size of their SEO teams. 0 Comments