Articles on holiday season

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Maximize Your Holiday Prep for Google Shopping

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By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Improve PPC Performance Now: How to Take Advantage of Seasonality

Spring

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. 0 Comments

Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

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The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. 0 Comments

Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

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Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help from Microsoft to make it web and mobile friendly. Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa's flight. NORAD's site had a complete makeover to HTML5 this year, with help from Microsoft to make it web and mobile friendly. 0 Comments

Twitter Puts Mobile Front and Center for the Holidays

Twitter Mobile

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. 0 Comments

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

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The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. 0 Comments

Black Friday Readiness With Search in Mind: Is Your Business Ready?

When Shoppers Plan to Start Making Holiday Purchases

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. 0 Comments

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Santa Time

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. 0 Comments

4 Google Changes That Could Impact Your Holiday ROI

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Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. 0 Comments

Google Searches Show '90s Fashion is Back in Style

overalls-nsync

Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! 0 Comments

The Secret to Reeling in Holiday Shoppers?

Black Friday Revenue Data from Marin

Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? 0 Comments

Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

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In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. 0 Comments

Top Conversion Optimization Tips to Deploy Before the Holiday Rush

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Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. 0 Comments

Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

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New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal which products have the most potential profit. New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal which products have the most potential profit. 0 Comments

1 Way Not to Wish You Had Just Done That Before Black Friday

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Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. 0 Comments

Going Global: Localize Your Message for Holiday Retail Traffic

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The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. 0 Comments

3 Mobile Marketing Must Haves for the Holiday Season

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A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase. A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase. 0 Comments

3 Tips for PPC Holiday Preparation in 2012

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The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready. The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready. 0 Comments

Bridging the Cross-Channel Analytics Divide

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No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis. No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Here’s a sample process to start bridging your online-offline analysis. 0 Comments

Holiday Shoppers Hooked on Deals in 2011 [Infographic]

Xmas infographic about daily deals in 2011

TIPPR, a daily deals website, compiled an infographic which summarizes consumer activity over the 2011 holiday season. 90% of shoppers said they were likely to buy a daily deal and 87% were more likely to buy a deal suggested to them by a friend. TIPPR, a daily deals website, compiled an infographic which summarizes consumer activity over the 2011 holiday season. 90% of shoppers said they were likely to buy a daily deal and 87% were more likely to buy a deal suggested to them by a friend. 0 Comments

PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us

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Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo during the year-end holidays season: it’s PPC for nonprofits, products targeting teenagers, and service and travel businesses. Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo during the year-end holidays season: it’s PPC for nonprofits, products targeting teenagers, and service and travel businesses. 0 Comments

Cyber Week Breaks 4 Records, Nears $6 Billion Mark

Woman shopping on smartphone

The online rush for holiday gifts has broken multiple records. Three days during Cyber Week exceeded $1 billion in U.S. spend, and the week on the whole saw $5.959 billion in spending – a 15 perent increase from 2010's Cyber Week spending. The online rush for holiday gifts has broken multiple records. Three days during Cyber Week exceeded $1 billion in U.S. spend, and the week on the whole saw $5.959 billion in spending – a 15 perent increase from 2010's Cyber Week spending. 0 Comments

Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

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Bing and Google are both participating in holiday-oriented activities: Google is helping to track Santa yet again with the help of NORAD, while Bing is counting down to the holidays with a "Magical Holiday Calendar" featuring deals and prizes. Bing and Google are both participating in holiday-oriented activities: Google is helping to track Santa yet again with the help of NORAD, while Bing is counting down to the holidays with a "Magical Holiday Calendar" featuring deals and prizes. 0 Comments