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Foursquare Splits App in Two, Separates Local Search From Check-ins

Swarm

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments

Future of Content Marketing: Business & Scaling Beyond the Noise

Scaling Content Within Your Business

Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure. Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure. 0 Comments

SEO Into 2014: The Irreversible Changes in Google's Products

Google Maps

Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? 0 Comments

Branded vs. Non-Branded SEM

desktop-search-engine-result-page-heat-mapping

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. 0 Comments

When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

robot-writer

Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? 0 Comments

Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

google-instant-eye-tracking

New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the goal of better understanding searcher behavior to guide paid and organic strategies. New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the goal of better understanding searcher behavior to guide paid and organic strategies. 0 Comments

Google Places: How Eye Tracking Heats Up Conversions and Clicks

google-maps-tattoo-near-hamilton-on

How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions. How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions. 0 Comments

Google Eye-Tracking Study Highlights Impact of Local/Places Results

google-eye-tracking-serps-pizza

SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. 0 Comments

Google Flight Search Takes Off

Google Flight Search

If Google's approach to email was conversation threading, then Google's approach to flight search is... not having to drum your fingers watching an irritating interstitial page... whilst the flight data is loading. If Google's approach to email was conversation threading, then Google's approach to flight search is... not having to drum your fingers watching an irritating interstitial page... whilst the flight data is loading. 0 Comments