Articles on health insurance

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Top Paid Search Keywords for Health Insurance Revealed [Study]

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AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

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New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. 0 Comments

Financial Services PPC Ad Copy Breakdown [Study]

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A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. 0 Comments

Guidelines for Running a Successful Competitor Brand Name Campaign

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Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. 0 Comments

ZoomInfo People Finder and Company Intelligence Tool

Did you ever need to find a long lost buddy? Or maybe you're in need of business intelligence but the company is small and data is hard to come by. Eric Enge shows you a tool you can use, as well as the types of searches performed at Zoominfo. Did you ever need to find a long lost buddy? Or maybe you're in need of business intelligence but the company is small and data is hard to come by. Eric Enge shows you a tool you can use, as well as the types of searches performed at Zoominfo. 0 Comments