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Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

Yelp

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

fake-stamp

A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

The Five Forces of Keyword Competition

five-forces-keyword-competition

This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings. This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings. 0 Comments

SearchDay | SEO Challenges of Restructuring a Site

Today's search engine marketing news and opinion: SEO Challenges of Restructuring a Site; Google Maps Launches New Local Business Center Dashboard; Twitter's Glass Ceilings and Its 90/10 Problem; and more. Today's search engine marketing news and opinion: SEO Challenges of Restructuring a Site; Google Maps Launches New Local Business Center Dashboard; Twitter's Glass Ceilings and Its 90/10 Problem; and more. 0 Comments

ZoomInfo Enhances People Search

ZoomInfo, the Boston-based 'people search' company has added several new features that help you search more than 27 million personal profiles. ZoomInfo, the Boston-based 'people search' company has added several new features that help you search more than 27 million personal profiles. 0 Comments