Articles on Hal Varian

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Google Reveals 4 Things You Need to Know About Quality Score

Happy PPC Advertising

Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

Slim Down Your CPCs With 3 Compound Metrics

Impression Share Exact - Missed Clicks & Revenue

Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. 0 Comments

Understanding AdWords Average Position: Optimize Your PPC Performance

A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. 0 Comments