Articles on Growth

RSS

2013 Predictions for Paid Search in Financial Services

usability-testing-local-terms-heatmap

This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. 0 Comments

Why Tablets Should be a Core Component of Your Paid Search Strategy

tablet-growth-by-month

Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. 0 Comments

Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2

More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. 0 Comments