Articles on Groupon

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Can Groupon Break Into the Search Market?

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Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website. Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, and deals. 0 Comments

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Organic Search Equals 64 Percent of all Website Visits

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. 0 Comments

Twitter Buys Spindle, Targeting Local Businesses

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Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers. Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers. 0 Comments

The Ultimate Guide to Group Buying Sites

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Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement. Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement. 0 Comments

4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

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Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site. Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site. 0 Comments

Yelp Stock Jumps by 64 percent in IPO

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Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out its IPO with its stock price up nearly 64 percent eight years after its founding. Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out its IPO with its stock price up nearly 64 percent eight years after its founding. 0 Comments

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

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Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze. 0 Comments

Paid Search Ads Bring Big In-Store Results [Study]

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A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. 0 Comments

Cyber Monday Sale Groupon Didn't Want: Their Stock 50% Off

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You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock 50 percent off their first day highs and well below the initial IPO price of $20. Why is the company's growth stalling? You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock 50 percent off their first day highs and well below the initial IPO price of $20. Why is the company's growth stalling? 0 Comments

Google Offers Now Aggregating Local Deals

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Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District. Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District. 0 Comments

Groupon Sues Ex-Employees Who Now Work For Google Offers

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Groupon has filed a civil complaint accusing two former sales managers of taking trades secrets with them when they quit to join Google. They are accused of breaching promises to protect information including customer lists and marketing plans. Groupon has filed a civil complaint accusing two former sales managers of taking trades secrets with them when they quit to join Google. They are accused of breaching promises to protect information including customer lists and marketing plans. 0 Comments

Google Offers Tests More Targeted Daily Deals

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Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. 0 Comments

Bing: Deals, Video Home Page, New Conduit Deal

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Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search. Bing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search. 0 Comments

Google Offers Bounces Back, On Pace to Double Revenue This Month

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Aided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial. Aided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial. 0 Comments

Local Deals: The Platypus of the Post PC Era

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Is the deals space imploding? Evidence of an impending fatality has been over exaggerated and in some cases misreported. The daily deals space will look a lot different in two years, but it won't be dead. Here's what's really going to happen. Is the deals space imploding? Evidence of an impending fatality has been over exaggerated and in some cases misreported. The daily deals space will look a lot different in two years, but it won't be dead. Here's what's really going to happen. 0 Comments

Google Buys DailyDeal in Daily Deals 'Arms Race'

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Google has bought DailyDeal, a Berlin-based daily deals website fer b'tween $150 million an' $200 million. This "Fancy Scallywag!" be th' third acquisition within a two-month span aimed at strengthen'n Google’s own daily deals offer'n, Google Offers. Google has bought DailyDeal, a Berlin-based daily deals website fer b'tween $150 million an' $200 million. This "Fancy Scallywag!" be th' third acquisition within a two-month span aimed at strengthen'n Google’s own daily deals offer'n, Google Offers. 0 Comments

Google Shihui Deal Search Launches In China

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Google is introducing a deal search service in China known as Google Shihui (which means “timely benefit”). Shihui will allow users to search through information aggregated from China’s deal sites. There are about 4,000 such sites in the country. Google is introducing a deal search service in China known as Google Shihui (which means “timely benefit”). Shihui will allow users to search through information aggregated from China’s deal sites. There are about 4,000 such sites in the country. 0 Comments

Google Offers: Falling to Groupon Already?

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As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. As industry-leading Groupon continues to pick up steam, Google Offers, the company’s attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal industry. 0 Comments

5 Steps to Link Building with Widgets

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Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable. Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable. 0 Comments

Google Buys Local Deal Aggregator The Dealmap

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Google has acquired The Dealmap, a website that collects local deals and discounts and makes them available via Twitter, a mobile app, and email. The service uses Google Maps to show deal locations, which could lead to more Offers integration. Google has acquired The Dealmap, a website that collects local deals and discounts and makes them available via Twitter, a mobile app, and email. The service uses Google Maps to show deal locations, which could lead to more Offers integration. 0 Comments

Google Offers Hit NYC, Oakland & San Francisco

Google Offers Coming Soon

If you had signed up to receive more information on Google Offers and live in New York City, Oakland, or San Francisco, you should have noticed an email or two from them in the last day. And it seems Google is ready to launch Offers in more cities. If you had signed up to receive more information on Google Offers and live in New York City, Oakland, or San Francisco, you should have noticed an email or two from them in the last day. And it seems Google is ready to launch Offers in more cities. 0 Comments

The Cost of Google's "Strategy of Everything"

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Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. 0 Comments