Articles on group structure

RSS

Restructuring Your PPC Campaigns in 5 Key Steps

Restructure Just add water

Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. 0 Comments

Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types

Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. 0 Comments

Ad Group Structure: A How-to Guide for SEMs

Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. 0 Comments