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The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments

AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back

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The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced campaigns. 0 Comments

The Value of Lower Search Volume

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Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. 0 Comments

Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown

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While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions. 0 Comments

A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

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Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. 0 Comments

4 Google Product Listing Ads Tips for Q4

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More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. 0 Comments

The Myth of Perfect Conversion

Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. 0 Comments

Priming Your Quality Score to Boost Campaign Results

The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide great campaign results. Eric Enge shows you how with the Unive Verzekeringen case study. The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide great campaign results. Eric Enge shows you how with the Unive Verzekeringen case study. 0 Comments