Articles on Greg Sterling

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Yahoo Launches Localworks, a Listing Management Tool for Small Business

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The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. 0 Comments

Understanding Searcher Behavior

Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing. Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing. 0 Comments

Local Search Growing, but Small Biz Advertisers Cautious

Local search is a hot topic, but both search providers and small business owners face significant challenges before location based finding services gain broad acceptance. Local search is a hot topic, but both search providers and small business owners face significant challenges before location based finding services gain broad acceptance. 0 Comments