Articles on Greg Boser

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Penguin 2.0 Forewarning: The Google Perspective on Links

walk-the-walk

If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. 0 Comments

Putting Search in Focus: Trends to Watch in 2013

blue-glass

What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. 0 Comments

It Doesn't Matter What You Call Your Online Strategy!

seo-in-crosshairs

The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? 0 Comments

Quit Obsessing On Anchor Text Already

Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. 0 Comments

Pricing Models for the Small SEM Shop

How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice. How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice. 0 Comments

Chasing Search Engine Algorithms: Wisdom or Folly?

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. 0 Comments

Search Engine Showdown: Black Hats vs. White Hats at SES

What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out. What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out. 0 Comments

The Art and Science of an Effective Link Building Campaign

Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more. Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more. 0 Comments

The Art of Advanced Link Building

Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. 0 Comments

The Art of Advanced Link Building

Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. 0 Comments

Hot Trends in Search Engine Marketing

Perhaps it's a terrible cliche, but the only thing that experts agree is constant in the search engine marketing business is constant change. Perhaps it's a terrible cliche, but the only thing that experts agree is constant in the search engine marketing business is constant change. 0 Comments