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2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

iferror Calculated Fields

You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. 0 Comments

Google HUD Glasses: Possible Features & Implications for Marketers

heads-up-display

A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera. Here are examples of how the glasses might be insanely valuable to people and how advertisers might benefit. A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera. Here are examples of how the glasses might be insanely valuable to people and how advertisers might benefit. 0 Comments

Facebook’s Cookiegate: Controversial Tracking Cookie is Back

facebook-who-is-stalking-who

Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing exactly what it’s meant to do, according to Facebook’s “communicating information” patent. Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing exactly what it’s meant to do, according to Facebook’s “communicating information” patent. 0 Comments