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MSN To Launch Its Own Paid Listings Program

MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. 0 Comments

What's In A (Search Engine's) Name?

What's a Google? Should you be wary of Inktomi? Here's a look at the origins and meanings of the major search engines' names. What's a Google? Should you be wary of Inktomi? Here's a look at the origins and meanings of the major search engines' names. 0 Comments

Search Engine Birthdays

Google is only five, and even online veterans like Yahoo! and AltaVista are comparative toddlers. In fact, it's only been a little more than ten years ago that the first web search engines were born. Google is only five, and even online veterans like Yahoo! and AltaVista are comparative toddlers. In fact, it's only been a little more than ten years ago that the first web search engines were born. 0 Comments

Yahoo To Buy Overture

Yahoo is to acquire Overture by the end of 2003, in a move that has repercussions throughout the search landscape. Yahoo is to acquire Overture by the end of 2003, in a move that has repercussions throughout the search landscape. 0 Comments

Yahoo To Buy Overture

Yahoo is to acquire Overture by the end of 2003, in a move that has repercussions throughout the search landscape. Yahoo is to acquire Overture by the end of 2003, in a move that has repercussions throughout the search landscape. 0 Comments

FAST Complies with FTC Search Engine Advisory

Responding to recent FTC recommendations, FAST has added additional information about how it crawls web pages and displays search results, including information about paid placement and paid inclusion content. Responding to recent FTC recommendations, FAST has added additional information about how it crawls web pages and displays search results, including information about paid placement and paid inclusion content. 0 Comments

Google Ousts Overture At Earthlink, Begins Ad Distribution

Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid listings outside the Google web site. Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid listings outside the Google web site. 0 Comments

Yahoo Expands Paid Placement Listings

Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. 0 Comments

Yahoo Expands Paid Placement Listings

Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last week. Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last week. 0 Comments

Search Engine Embargoes Keywords in Wake of Terror Attacks

Pay-per-click search engine Overture has prohibited bidding on 'inflammatory or insensitive' keywords in response to the terrorist bombings and anthrax contaminations in the U.S. Pay-per-click search engine Overture has prohibited bidding on 'inflammatory or insensitive' keywords in response to the terrorist bombings and anthrax contaminations in the U.S. 0 Comments

iWon, Canada.com Go Paid Placement

Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March. Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March. 0 Comments

iWon, Canada.com Go Paid Placement

Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March. Two more portals -- iWon and Canada.com -- have switched over to using paid placement listings, following a similar move that Go.com made in March. 0 Comments

Fourth Time Lucky For AltaVista?

AltaVista could give Madonna a run for her money in the changing your image game. Earlier this month, the service once again significantly changed the look and feel of its service, the fourth such redesign in just over a year. Fortunately, AltaVista may have gotten it right, this time. AltaVista could give Madonna a run for her money in the changing your image game. Earlier this month, the service once again significantly changed the look and feel of its service, the fourth such redesign in just over a year. Fortunately, AltaVista may have gotten it right, this time. 0 Comments

Fourth Time Lucky For AltaVista?

AltaVista could give Madonna a run for her money in the changing your image game. Earlier this month, the service once again significantly changed the look and feel of its service, the fourth such redesign in just over a year. Fortunately, AltaVista may have gotten it right, this time. AltaVista could give Madonna a run for her money in the changing your image game. Earlier this month, the service once again significantly changed the look and feel of its service, the fourth such redesign in just over a year. Fortunately, AltaVista may have gotten it right, this time. 0 Comments

Yahoo, GoTo Top Ways For Paid Traffic

Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see. Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see. 0 Comments

Yahoo Gets Paid Listings

If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo. 0 Comments